Sunday, November 21, 2010

Zen Cart- The Art of E-commerce

The great news for site owners - there are many places on the internet where they can get Zen Cart templates that use their specific company color scheme and branding. With a help of Zen Cart themes the internet site may include the colors and branding associated with a certain brand or possibly an established brick and mortar retailer. It is very important to have a standard branding and color scheme shared by all facets of a business.

A web site owner may opt to go and hire a web designer to give his shop a highly customized look, this has some disadvantages however. First of all is the time essential to find the right designer with the needed skill set, designing for Zen Cart is rather different from designing web sites working with more widespread HTML and CSS languages. So you require to find a designer who understands how to design specifically on the WordPress platform.

Also take into account the time that it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart Themes is certainly the route to take.

The upside to hiring a designer to provide your website a custom look is that you will have an original design which enables your web site and business stand out among the others. Your web-site is usually the first opinion a customer has of your business, and there's no second opportunity to make a first impression.

A skillfully designed website that is attractive to the eye and easy to navigate instills confidence in your products and helps keep customers on your webpage, increasing the odds of them making a purchase.

Thursday, November 18, 2010

Zen Cart and Ecommerce Web-sites

Zen Cart is a absolutely free and open source shopping cart software. As with all open source software Zen Cart's source code is allowed to be freely modified and also redistributed by users. The code for Zen Cart is a fork of another shopping cart application plug-in called osCommerce, and is meant to be easier to use and configure by those not so technically inclined. Due to a small, but dedicated community Zen Cart get regular upgrades and maintenance.

Installation is fairly straight forward and smooth, if you've ever installed WordPress correctly this should be a cake walk.

Speaking about benefits of Zen Cart we can point out that this software is built to make it easy to setup product listings, pricing and payment options along with act as a content management system (CMS) for all other aspects of your e-commerce site. This makes the standard tasks of maintaining a website more user-friendly and easier to understand for many who aren't necessarily web designers or programmers. A really active help forum will assist you to solve any problem you may have.

The majority of users will certainly want to modify their website by using one of the many top quality Zen Cart templates provided by numerous sites on the web. Using of Zen Cart templates gives the site owner an opportunity to quickly improve the design of the internet site according to their personal demands. One of the advantage of quality Zen Cart templates is that site owners can eliminate the necessity to hire a web designer to modify the basic layout to suit the particular type of product presentation. Other advantage is that Zen Cart themes are easy to install.